April Fool's for Petpreneurs: The Best of the Best Marketing for Pet A look at some of the funniest campaigns we’ve seen over the past few years, and how you can use unexpected and outlandish 'fake news' to entertain and engage your pet-loving audience. April 1st is the one day a year when …
The Ugly Truth About the Success of your Pet Brand
The Ugly Truth About the Success of your Pet Brand Yesterday in Portland, Oregon I had the distinct pleasure and honor of speaking at the 2017 Women in the Pet Industry conference. I thought I would record and share my speech with all of you who couldn't be there with us at this wonderful, …
Dating Tips Every Petpreneur Should Live By
Tis the season of expos and trade shows, so this advice comes with this application in mind... But whether you're setting up your 10x10 at a local county fair, or shipping crates & palettes to some vaulty exhibition center in Vegas, Florida or New York - the advice here rings true. I have …