April Fool's for Petpreneurs: The Best of the Best Marketing for Pet A look at some of the funniest campaigns we’ve seen over the past few years, and how you can use unexpected and outlandish 'fake …
Why (and how) You May Want to Rethink Your Business in 2018
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Is your Pet Business Ready for the Year of the Dog?
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What is a Pet Influencer & How Do I Become One?
One of the great things about nosing around the pet industry for over a decade, is the fascinating pleasure of watching it evolve. Plus, since I'm not just in the pet industry, but a marketing person …
The Ugly Truth About the Success of your Pet Brand
The Ugly Truth About the Success of your Pet Brand Yesterday in Portland, Oregon I had the distinct pleasure and honor of speaking at the 2017 Women in the Pet Industry conference. I thought I would …
I See You Pet Photographer
I see you pet photographer. Trying to get all of it right: perfectly composed and exposed images, a website you're proud of, prices that your customers will be happy to pay and your peers won't …
Social Influence at #Superzoo2017
The whole concept of 'social influence' is a fascinating one. As bloggers become influencers, and companies divert more and more of their marketing budgets from top line advertising to 'sponsored …
Commercial Pet Photographers in the UK
What is the Point? Why would I pay for great imagery? The point is that your imagery shouldn’t just be an acceptable likeness of your product, place or people. The miracle of photography is when it …
National Pet Professionals Week 2017
Hey petpreneurs - a bit of newsworthy goodness from our friends over at American Pet Professionals, (APP): July 5 – July 11, 2017 is the 3rd Annual ‘National Pet Professionals Week’. During this …
The 3.35 Billion Dollar Pet Brand
This past week everyone from Forbes to Mashable, CNBC to the LA Times has been scrambling to tell the story of Chewy.com - one of the fastest growing ecommerce sites on the planet who has just become …
10 Fast Marketing Hacks for Pet Brands
10 Fast Marketing Hacks for Pet Brands If you’re like most petpreneurs, you constantly feel like there is never enough. Enough time, money, enough YOU to meet the demands of your business. I have …
The Pets As Kids Revolution
The Pets as Kids Revolution. What is the difference between a pet parent and a pet owner and what does it mean for your business and the future of the pet industry in Britain* *This article first …
5 Steps for Bossing 2017 #4 Brand
Welcome to Day 2 of the '5 Essential Steps for Taking What You Want in 2017' Today we're on to #4... Your Secret Weapon to Standing out in a crowded marketplace... 4. Brand Spoiler alert, your …
The Six Stages of Marketing
Here at Working with Dog, we are passionate about building dog brands. I mean, we're literally writing the book on it... We definitely believe this is the secret sauce that separates the great from …
Books We Recommend
We get asked all the time for book recommendations - so I finally gathered some of them here for you to paruse. If it's on this list, I read it, and got something meaningful from it. Enjoy! Mindset …