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Branding: How Does A Brand Get Built?

To craft a truly successful brand, to make “brand magic” there are two epic journeys a brand builder must endure.

These tasks might take place at the same time, or they may occur successively, but for a brand to stand out, win hearts and capture imagination, both elements must be present:

  1. Finding & Crafting the Brand Purpose
  2. Finding & Crafting the Brand Cool (this is the special sauce of your brand).

In her book “Million Dollar Dog Brand”, Nic talks a lot about how brands show up versus how businesses show up:

A business shows up as a business trying to sell, a brand shows up as humans trying to help. In the world we’re in now, where we don’t want to be sold to, which one do you think has a better chance of being successful long-term?

When a brand is brought to life by a solopreneur or a single visionary, it is often part of that person’s “human purpose” that becomes the “brand purpose”.

How Does A Brand Get Built?

Done? Great! Now you’re ready:

Download the Workbook

 

 

Posted on December 19, 2018

Filed Under: Branding, Marketing, Systems Tagged With: branding, Fast Lane

J.Nichole Smith & Jane Harrell

« Pet Business Magazine with Nic
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My main reasons for coming here are content ideas, creative ways to improve my [pet] brand, and the one-on-one access I get to top professionals. What I did not expect was the amazing sense of community.
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