Did you know that most people make an initial judgment on a product within 90 seconds of interaction with that product and 62%-90% of that judgment is based on color?
True story. There are a ton of other stats I can share with you about why color is so important to your pet brand… but I thought a few quick tips might be more useful:
Quick Color Tips for Pet Brands:
- Lightest wins.
Your eye is automatically drawn to the lightest thing on the page. Use bright / light pop-colors on a darker background for your call-to-action.
- No Primary palettes.
Primary colors (bright red, grass green, royal blue and bright yellow) used together can look childish or cheap – avoid! One on it’s own is OK – but don’t use all these tones together unless you’re a discount brand.
- Soften the blacks.
When using a white background (think text on your website), try dark grey instead of black for the text – it’s softer on the eye and causes less fatigue to read. Makes us fell all ‘ahhhh’ when we read it, instead of anxious.
- Earth Tones.
If you sell, pick or buy products for clients – know that earth tones are safer bets for most homes. Not that you can’t use bright colors, but for big purchases like furniture & beds, people are going to go with what won’t look dirty or show hair, and that will match their furniture.
- Go big blue.
Blue is a great color for pet services like training and pet sitting – it is calming and associated with authority & trust (see #2 – do something interesting with it instead of going primary)P.S. Fun fact: did you know Facebook’s logo is blue because Mark Zuckerberg is red-green color blind?
Color Palettes for Pet Brands
So what does color have to do with the success of your pet business? More than you might think! In addition to our fact above about how color impacts decision-making, color is also a critical part of how your customers and potential customers remember you.
Like it or not, pet parents probably aren’t reading your name, remembering your logo, or reading much of what’s on your website, however (much like how now thanks to color-coded parking lots we are more easily remembering where we parked), your customers probably ARE remembering the key color in your brand: your red van, your blue sign, or maybe those purple aprons your staff wear.
So color is impacting your customer’s experience already – and if you haven’t created that experience in a purposeful way, now might be the time to
If you’re not ready for a full-on brand refresh you probably don’t want to change the key-color in your brand just for fun (for the recognition reasons mentioned above) but you can add some complimentary colors to enhance the sophistication, trust or other desireable feelings to your current main color.
We can help! Below we have created a handful of delicious color palettes specifically engineered for pet brands, to support you as you look for additional pet and pet parent friendly colors to include in your website and other marketing materials – which will add or enhance more of the right feelings.
What is a Pet Friendly Color Palette?
You are probably going to have photos of dogs and/or cats on your website and in your marketing materials… which means you’re going to want your brand colors to compliment with those lifestyle images (and YES you NEED lifestyle images).
Not all tones are going to work well alongside those Weimaraner greys, calico browns, grass greens and blue skies. Sure, you can go with white-backgrounds studio shots, or a really modern aesthetic with black and white photos and any pop color you want, but for most of you, you’ll be playing with earth tones.
If for no other reason than that these natural hues, drenched in sunshine or framed by moody clouds, are the ones that will allow you to actually connect emotionally with your customer to tell a story. Spoiler alert: this is your #1 goal in any marketing you do!
Feel free to grab, share, pin, post, or use these in whatever way you want. These palettes are meant to help or inspire and are yours for the taking (but please respect our copyright and do not crop or alter in any way. The photos are not to be used on their own.)
Want us to make a palette for you? Send us your photos: hello[at]workingwithdog.com
More brilliant stuff to help you build your pet brand: