Hey petpreneurs - a bit of newsworthy goodness from our friends over at American Pet Professionals, (APP): July 5 – July 11, 2017 is the 3rd Annual ‘National Pet Professionals Week’. During this …
How to Keep your Competitive Edge as an Indie Pet Retailer
The recent acquisition of chewy.com by PetSmart for over 3 billion dollars, has recently brought a lot of attention to the plight of the independent pet retail store. The loudest voices have been …
The 3.35 Billion Dollar Pet Brand
This past week everyone from Forbes to Mashable, CNBC to the LA Times has been scrambling to tell the story of Chewy.com - one of the fastest growing ecommerce sites on the planet who has just become …
10 Fast Marketing Hacks for Pet Brands
10 Fast Marketing Hacks for Pet Brands If you’re like most petpreneurs, you constantly feel like there is never enough. Enough time, money, enough YOU to meet the demands of your business. I have …
The Pets As Kids Revolution
The Pets as Kids Revolution. What is the difference between a pet parent and a pet owner and what does it mean for your business and the future of the pet industry in Britain* *This article first …
5 Steps for Bossing 2017 #3 Storytelling
Welcome to Day 3 of the ‘5 Essential Steps for Taking What You Want in 2017’ Today we’re on to #3… Your 1-2 punch for increasing revenue… The key to creating revenue is marketing. The key …
5 Steps for Bossing 2017 #4 Brand
Welcome to Day 2 of the '5 Essential Steps for Taking What You Want in 2017' Today we're on to #4... Your Secret Weapon to Standing out in a crowded marketplace... 4. Brand Spoiler alert, your …
5 Steps for Bossing 2017 | #5 Mindset
Welcome to Day 1 of the '5 Essential Steps for Taking What You Want in 2017' Let's dive right in, shall we? We're going to start from #5 and work down... 5. Mindset If you're like me and you …
A Message for Entepreneurs after the U.S. Election
You, entrepreneur, are no stranger to drama. You know the stomach-churning tension of fighting for something you believe in… the elation of hard-earned success… the bitter flavor of disappointment. …
Possible Project Solutions: V1 | Imposter Syndrome
The Impossible Project: Volume 1 If there is one thing I think most of us entrepreneurs have in common, it’s a love-hate relationship with the impossible. On the one hand, we LOVE accomplishing …
The Possible Project
The Impossible Project Two years ago, to the day. I was splashing in the waves in Praia da Pipa with my husband, on our honeymoon. This trip was the stuff of dreams... mixing up total relaxation with …
2017 is the year of the Pet Photographer
I cannot even express to you how excited I am about everything that's happening in the pet industry... in America, in the UK and worldwide. Year after year we keep hearing how the American pet market …
The Six Stages of Marketing
Here at Working with Dog, we are passionate about building dog brands. I mean, we're literally writing the book on it... We definitely believe this is the secret sauce that separates the great from …
Books We Recommend
We get asked all the time for book recommendations - so I finally gathered some of them here for you to paruse. If it's on this list, I read it, and got something meaningful from it. Enjoy! Mindset …
One Business App You Need Right Now, Today
I am not going to hold you in any suspense at all... The one app you NEED for your business NOW is: Buffer. You may already be using it, and if so, bravo! Skim the rest of this article and you might …