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We help petpreneurs get profit IN and overwhelm OUT of their businesses through these 6 C's: Content, Coaching, Community, Clarity, Confidence & Convenience

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Interviews with Our Founders & Live Events

J.Nichole Smith and Jane Harrell, Working with Dog

Looking For A Dynamic Speaker?

Consider Nichole, Jane or both of us!

Pet Sitter Confessional

Topic: Stop Overcomplicating Marketing

Do you ever feel guilty that you should be doing more in your marketing? With as many hats as we wear as business owners, it’s common to start feeling like you’re not doing enough. In this episode, Jane Harrell, from Working with Dog and Cause Digital Marketing, shared ways we can market efficiently, use time effectively, and learn to forgive ourselves when we don’t get everything done.


Public Relations Review Podcast

Topic: Pets and Marketing? YES!!! And it PAYS OFF!

It’s true! Forbes Magazine says that more than 62% of Americans own pets and brand managers are taking notice. Jane Harrell, President of Cause Digital Marketing, helps you understand why major brand such as Travelers Insurance, Subaru, Toyota and other major organizations use pets and other domesticated animals in marketing campaigns.


Pets help develop emotional connections with people and it pays off. Listen to this compelling episode to better understand why many more brands are using pets in their campaigns.


Pets+ Magazine

Topic: Pet Business Marketing Questions to Ask in 2022

A NEW YEAR HAS begun, and inevitably we’re seeing a lot of pet business owners come down with cases of the “I shoulds.” I should be posting more often to social media … I should be sending more newsletters … I should start a TikTok channel … Does this sound like you? If so, you’re not alone. For owners of independent small businesses, this is a huge struggle.


September 2018

Sept. 9-12 | Myrtle Beach, SC

Pet Sitters International KEYNOTE | www.petsit.com

Buzz, Profit & Influence: The HOW & WHY of building a brand instead of just a business

Sept. 13-16 | Denver, CO

American Animal Hospital Association Connexity Conference | www.aaha.org

Cause Marketing and the Veterinary Practice

 

 

 


January 2017

Jan 6-9 | Palm Springs, CA

P4 Luxe Business Retreat for Photographers | www.workingwithdog.com


Jan 12 | Atlanta, GA

Victoria Stilwell Dog Training Academy | www.vsdogtrainingacademy.com

Marketing Intensive


March 2017

March 21 | Atlanta, GA

Victoria Stilwell Dog Training Academy | www.vsdogtrainingacademy.com

Marketing Intensive

Mar 22-24 | Orlando, FL

Global Pet Expo | www.globalpetexpo.org

Thursday, March 23: 9am-9:45am: “10 Fast Marketing Hacks for Pet Retailers”

Thursday, March 23: 12:30-1:45pm: “Popularity, Profitability and Power for Pet Retailers: The secret formula to having it all.”

Thursday, March 23: 2pm-3:15pm: “The Pet Parent Revolution”

More Info


July 2017

 

Jul 4 | Wigan, UK

Victoria Stilwell Dog Training Academy | www.vsdogtrainingacademy.com

Marketing Intensive

Jul 24-27 | Las Vegas, NV

Superzoo | www.superzoo.org


September 2016

Sept. 19-21 | Portland, OR

Women in the Pet Industry Conference | www.womeninthepetindustry.com

“The Secret to Finding Your Creative Genius and 5 Simple Ways to Make it Pay”

See the Presentation


Sept. 25-26 | Telford, UK

PATS UK’s #1 Pet Trade Event | www.patsshow.co.uk

“Popularity, Profitability and Power for Petpreneurs: The secret formula to having it all.”

“Two Routes to Revenue: Do you know what they are and how to leverage them? “


December 2016

 

Dec 15 | Lancashire, UK

Victoria Stilwell Dog Training Academy | www.vsdogtrainingacademy.com

Marketing Intensive

Posted on November 14, 2021

Filed Under: Events

Jane Harrell

Jane's been rocking it out in the pet industry for 16+ years, leading content strategy and marketing as Former Editor-in-Chief of Pet Health Network, Senior Producer at Petfinder.com, Founder of AdvoCats (and Dogs, Too!) and with many other leading pet brands like Animal Planet, Petco and more. As President of 'cause Digital Marketing and new co-owner of Working with Dog, she specializes in helping pet businesses large and small focus on achieving their marketing results, so they can focus on what matters--helping pet parents celebrate and take the best care of their pets.

« February 2022 Live Accountability Call
Member Resources: Keywords and SEO Reports for Pet Businesses »

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My main reasons for coming here are content ideas, creative ways to improve my [pet] brand, and the one-on-one access I get to top professionals. What I did not expect was the amazing sense of community.
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