Here at Working with Dog, we are passionate about building dog brands. I mean, we're literally writing the book on it... We definitely believe this is the secret sauce that separates the great from the many. But branding can often be misconstrued as just 'a fancy logo' or 'pretty packaging' [which …
Brand Voice Basics
In This Masterchat Crafting a brand voice is about getting the balance right between personality + structure. It's about knowing the words, feelings and values that your brand stands for - so you can wield them with confidence and passion. Just like any new skill, learning how to craft copy takes …
