For those of you who are familiar with my definition of Marketing, you'll know that I consider the goal of effective marketing to be the creation of engaging conversations with your potential clients. The aim of this conversation is not just to hear yourself speak, or talk because you know …
What is Marketing?
Is the concept of marketing like the concept of ‘art’ - does its definition have any impact on its effectiveness? I suppose the answer depends on who you ask and what’s at stake in their response. Historically, Marketing has been all about transactions: creating and measuring critical exchanges of …
