To craft a truly successful brand, to make "brand magic" there are two epic journeys a brand builder must endure. These tasks might take place at the same time, or they may occur successively, but for a brand to stand out, win hearts and capture imagination, both elements must be present: …
Branding: How Do I Hire The Right Artists?
To navigate all of the "6 Marketing Senses" presented in the Million Dollar Dog Brand book and be able to create the practical pieces your brand will need to achieve "brand cool" and therefore brand magic, you’ll need help. More specifically, you’ll need help from artists! Brand cool WILL …
Branding: How Do I Know If My Brand Needs a Refresh?
How does one know when it's the right time to invest time and resources in a brand "refresh" or a "re-brand"? We want you to be shifting into “CEO” mode and getting ahead of the potential disasters and money leaks in your business, and start building Brands. We want your problems to be things like …