How does one know when it's the right time to invest time and resources in a brand "refresh" or a "re-brand"? We want you to be shifting into “CEO” mode and getting ahead of the potential disasters and money leaks in your business, and start building Brands. We want your problems to be things like …
What is a Brand and Why Do I Need One?
One of the most important things to understand about a brand (and I think most difficult when you’re new to the idea) is the magic stuff that makes a brand a brand. Our resident brand expert here in Working with Dog is Nic…. She believes the stuff that makes a brand a brand, starts with …
Finding Your Brand Purpose: Brand Pillars
One of the most difficult and common setbacks that business owners (and lots of other humans, for that matter), is quick and effective decision making. When you’re an entrepreneur trying to do it all right and get it all done, you simply cannot afford to get sucked in 'analysis paralysis'. But, …