April Fool's for Petpreneurs: The Best of the Best Marketing for Pet A look at some of the funniest campaigns we’ve seen over the past few years, and how you can use unexpected and outlandish 'fake news' to entertain and engage your pet-loving audience. April 1st is the one day a year when …
What is a Pet Influencer & How Do I Become One?
One of the great things about nosing around the pet industry for over a decade, is the fascinating pleasure of watching it evolve. Plus, since I'm not just in the pet industry, but a marketing person too - I've watched that world change over the 12+ years I've been helping businesses get noticed. …
The Ugly Truth About the Success of your Pet Brand
The Ugly Truth About the Success of your Pet Brand Yesterday in Portland, Oregon I had the distinct pleasure and honor of speaking at the 2017 Women in the Pet Industry conference. I thought I would record and share my speech with all of you who couldn't be there with us at this wonderful, …
