Brick-and-mortar pet retailers can defend their market share by making the shopping experience easier for customers.
Just wanted to share with you an article I was recently interviewed for in Pet Business Magazine. Alyssa and I were chatting about the ways that brick-and-mortar pet retailers can compete with online megabrands like Chewy.com.
“As J. Nichole Smith, pet industry marketing expert, brand builder and author, points out, a retailer’s ability to let people touch and try products before they buy—not to mention offer valuable advice—is a huge part of building strong customer relationships.
However, by failing to invest in an online presence that represents the business well, storeowners may be missing a significant opportunity spark interest in their store and draw more customers through the door.
“Using a digital presence to get people into your store is a huge advantage,” Smith says. “If you can start building a relationship online and then meet them offline, you can solidify that relationship.”
We are constantly encouraging Working with Dog members to work on their digital presence, and teaching them how to drive traffic from online to offline, how to build strong relationships with their customers, and helping them craft ‘no-brainer’ pet products and sales promotions, so it’s an easy yes from their potential customers.
If you want to be an expert in how to compete in your marketplace, be sure to sign-up here to get notified when Working with Dog membership is next open.