Jane Harrell, co-owner of Working with Dog and founder of ’cause Digital Marketing, holds Office Hours with Jane twice a month, and members of Working with Dog can ask any burning questions they have about business or marketing.
Hey Jane! I’m looking for the best strategy with regards to LinkedIn posts, LinkedIn articles, and blog posts. In short, how should I use LinkedIn articles?
Expert Jane Harrell responds:
If you have time, creating original long-form content on LinkedIn as articles can be a great way to build exposure for your profile. That said, articles on LinkedIn don’t bring SEO and traffic back to your website the way a blog post shared through LinkedIn does, so consider it as an added blog post each month instead of replacement for your own blog’s posts.
If you don’t have time to create two originals (few people do!), consider creating LinkedIn articles that summarize the top points of your blog post and encourage readers to click back to the full post to learn more on your blog. This has the benefit of “living” on LinkedIn for a much longer time and being seen by more people, without you having to totally recreate the wheel with an additional post each month.
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