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03. Humane Society Silicon Valley

Carol Novello, Humane Society Silicon Valley President on the Animalhaus podcast

03. Humane Society Silicon ValleyJ.Nichole Smith
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Episode 3: Humane Society Silicon Valley

I don’t know about you, but when I saw this video making its way around the internet, I was levelled. [beware: you will NEED tissues]

I laughed, I got all weepy… and then the marketer in me stepped up and said ‘I have to talk to whomever is behind this – it’s absolutely genius’. After a string of emails through the creative team at Advocate Creative in Chicago, I was direct to Carol – the President of Humane Society Silicon Valley.

When I finally got on the phone with Carol I was so impressed with her clarity of vision. Her story is a wonderful example of Creative Genius in full effect!

Grab a notebook and pen and take a few moments to listen to how the Mutual Rescue campaign was born. Listen for parallels you might be able to draw between these ideas and your own business or goals – there is always a compelling, creative solution waiting just beyond the obvious one.

Your Creative Genius Blueprint

Recently I flew to Portland to speak at the Women in the Pet Industry Conference. There I spoke on the topic of ‘Finding your Creative Genius’ and I used Carol as an example and outlined how you can find and wield your own Creative Genius. Click the image below if you want to see the presentation and get your own blueprint to finding and wielding your own creative genius…

Finding your Creative Genius with J.Nichole Smith

J.Nichole Smith

With an MA in Marketing from one of London's top business schools and more than 10 years of experience as a petpreneur and director of dane + dane studios, a creative agency for pet brands, Nichole is one most experienced and trusted marketing experts in the pet industry.

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My main reasons for coming here are content ideas, creative ways to improve my [pet] brand, and the one-on-one access I get to top professionals. What I did not expect was the amazing sense of community.
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