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04. Pet Hub

Lorien Clemens of PetHub

Pethub is the first of our Million Dollar Dog Brands to appear in the Animalhaus Podcast. We’re interviewing Marketing Manager, Lorien Clemens and she is totally dishing it – sharing all the secrets and letting us behind the scenes of her fab marketing strategy at Pethub.

What is a Million Dollar Dog Brand?

04. Pet HubJ.Nichole Smith
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In This Episode

  1. ONE thing that should rule your marketing decisions
  2. How do you pick the right channel for your product
  3. The ‘Watch for the Lightbulb’ Strategy
  4. The role personality should play in marketing
  5. How to leverage your customers for brand success
  6. How to get out of the ‘copy-cat assumption’ game
  7. The secret to avoiding shiny object syndrome
  8. What is the point of ‘brand pillars’
  9. The critical role an advisor can play in creating results
  10. Three common pet business marketing mistakes to AVOID
  11. The smart way to pay to leverage TV opportunities
  12. The surprising value of a big annual sale
  13. Why ‘pet’ might not ACTUALLY be the primary space you want to play in
  14. One bit of advice Lorien would give a new pet startup founder

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Women in the Pet Industry

Side Note: in Lorien is a former ‘Women in the Pet Industry’ Woman of the Year – not too shabby, eh? Recently I flew to Portland to speak at the Women in the Pet Industry Conference where I got to hang out with Lorien and experience this wonderful group in person for the first time.

I spoke on the topic of ‘Finding your Creative Genius’ and outlined how you can find and wield your own Creative Genius. Click the image below if you want to see the presentation and get your own blueprint to finding and wielding your own creative genius…

Finding your Creative Genius with J.Nichole Smith

J.Nichole Smith

With an MA in Marketing from one of London's top business schools and more than 10 years of experience as a petpreneur and director of dane + dane studios, a creative agency for pet brands, Nichole is one most experienced and trusted marketing experts in the pet industry.

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My main reasons for coming here are content ideas, creative ways to improve my [pet] brand, and the one-on-one access I get to top professionals. What I did not expect was the amazing sense of community.
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