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Storytelling for Petpreneurs

Theme: Storytelling

FYI The following content is for members only. You can preview the titles and posts here, but everything past this point is protected. But of course you can join us and access all this wonderful content as a Member of Working with Dog 🙂

  • two boys and a dog camping with campfireStorytelling Basics: Read Now
    Facebook Q+A | July 7th
  • Your Unique Story Read Now
    Facebook Q+A | July 14th
  • Brand Voice Basics: Read More
    Facebook Q+A | July 21 with Jen Caudill
  • Storytelling with Images: Read Now
    Facebook Q+A | July 28th

Storytelling Challenge:

This month we learned all about storytelling: How to tell compelling stories for your brand. Your challenge was…

Pick ONE MEDIA you’re going to be most dedicated to ‘telling your brand story’ in [photos, words, videos, audio], answer these three questions:

  1. What is the desired outcome: How do you want your audience to think, feel or act as a result of engaging with your brand?
  2. What is the takeaway message: What is the one thing you want them to remember about you?
  3. Where does this story fit in with your brand: Consistent voice, consistent theme- What is your ‘voice’?

… and create FOUR-FIVE  topic categories you want to tell stories about that fit in with what you do, what you care about, what you’re all about.

To give you an example, my categories are: ‘dogly wisdom, dog brands, dog parents, dog media & ‘behind the scenes’ in my life – everything I talk about can be pretty much squished into one of those categories. These categories relate directly to what I do, sell and specialize in. This can often double as the categories for your content / blog.

Questions? Ask on Facebook


Storytelling Content Highlights

  1. What are the two primary rules for great storytelling?
  2. What are the secrets to connecting emotionally with your audience?
  3. What are some ways to tell stories using Audio?
  4. What are some ways to tell stories using Video?
  5. What are some ways to tell stories using Photography?
  6. What are some ways to tell stories using Copy?
  7. How do I start discovering my unique story?
  8. How do I know what is interesting about me / my story?
  9. How do I break down my whole brand into meaningful bits?
  10. How do I learn to infuse more personality into my storytelling?

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Working with Dog founder J.Nichole Smith and business partner Jane Harrell

We're so glad you're here! You're bound to find something to help you get focused, get creative or that will help you kick ass in your pet business! There is even more marketing genius waiting for you inside the #workingwithdog membership - but in the meantime, come see us at a live event or come play with us on one of the social channels below!

xx Nic & Jane

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