The first step in creating a brand is to give it a purpose. Businesses do this wrong all the time. Superficial or temporary meaning does not an authentic brand make. Ideally, for it to work like magic, it needs to come from the inside-out, not the outside-in. Very rarely will …
Finding Your Brand Purpose: Brand Pillars
One of the most difficult and common setbacks that business owners (and lots of other humans, for that matter), is quick and effective decision making. When you’re an entrepreneur trying to do it all right and get it all done, you simply cannot afford to get sucked in 'analysis paralysis'. But, …
Creating Your Brand Statement
One of the important brand assets you will want to ensure you have on hand is a simple, short statement that describes why & what you do (and sometimes, who you do it for). Nic calls this a 'brand statement'. Now of course, the more short and simple something is, the more difficult it is to …