Get advanced insights into common pet industry avatars from 2 experts that together have 20+ years of experience in the pet industry. Go beyond the statistics and discover the values and culture that drive their decisions, the networks they're a part of, how they're spending their time and how they …
Branding: How Do I Know If My Brand Needs a Refresh?
How does one know when it's the right time to invest time and resources in a brand "refresh" or a "re-brand"? This is one of the toughest things to know when you’re in charge of a business...a bit like choosing to get a puppy or have a human baby, there’s never really a RIGHT time - so it usually …
Multi-Media Content: Choosing Topics & Titles Using Google Adwords
One of the most helpful ways to choose the topics and titles of your multi-media content is to use "long tail" keywords - phrases that people are regularly searching for online. To get long tail keywords you need to start with some "short tail" keywords - which are not phrases but word combinations …
