How does one know when it's the right time to invest time and resources in a brand "refresh" or a "re-brand"? This is one of the toughest things to know when you’re in charge of a business...a bit like choosing to get a puppy or have a human baby, there’s never really a RIGHT time - so it usually …
Multi-Media Content: Choosing Topics & Titles Using Google Adwords
One of the most helpful ways to choose the topics and titles of your multi-media content is to use "long tail" keywords - phrases that people are regularly searching for online. To get long tail keywords you need to start with some "short tail" keywords - which are not phrases but word combinations …
Building Authority: The 7 Key Decisions You Need To Make Before You Sit Down To Write A Book
One of the fastest and most effective ways to build authority in your field is to write a non-fiction book that displays your dazzling expertise... but where do you start? How do you go from all those exciting ideas buzzing around your brain to becoming an AUTHOR? J. Nichole Smith, author of …
