To navigate all of the "6 Marketing Senses" presented in the Million Dollar Dog Brand book and be able to create the practical pieces your brand will need to achieve "brand cool" and therefore brand magic, you’ll need help. More specifically, you’ll need help from artists! Brand cool WILL …
Common Pet Industry Avatars: Facts & Feelings
Get advanced insights into common pet industry avatars from 2 experts that together have 20+ years of experience in the pet industry. Go beyond the statistics and discover the values and culture that drive their decisions, the networks they're a part of, how they're spending their time and how they …
Branding: How Do I Know If My Brand Needs a Refresh?
How does one know when it's the right time to invest time and resources in a brand "refresh" or a "re-brand"? This is one of the toughest things to know when you’re in charge of a business...a bit like choosing to get a puppy or have a human baby, there’s never really a RIGHT time - so it usually …
