One of the great things about nosing around the pet industry for over a decade, is the fascinating pleasure of watching it evolve. Plus, since I'm not just in the pet industry, but a marketing person …
Social Influence at #Superzoo2017
The whole concept of 'social influence' is a fascinating one. As bloggers become influencers, and companies divert more and more of their marketing budgets from top line advertising to 'sponsored …