What's the Goal? Whether you're creating images yourself, hiring a pro, or even selecting stock shots, there is one primary reason to invest any time or money at all in photography for your brand and that reason is: to drive sales. The primary job of marketing is to modify the behavior of your …
Commercial Pet Photographers in the UK
What is the Point? Why would I pay for great imagery? The point is that your imagery shouldn’t just be an acceptable likeness of your product, place or people. The miracle of photography is when it stirs desire, trust and powerful aspirations of the lifestyle your brand represents. The point is …
How to Target & Convert Leads on Twitter: an Advanced Guide for Petpreneurs
Any time we embark on a marketing campaign, it is essential to consider these 5 key questions: where can I find my potential customers? how can I connect with them? how will I convert them? how much will it cost me per conversion? how can I scale these activities? You might …
