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The 7 Virtues of Images that Sell

The 7 Virtues of Images that Sell

What's the Goal? Whether you're creating images yourself, hiring a pro, or even selecting stock shots, there is one primary reason to invest any time or money at all in photography for your brand and that reason is: to drive sales. The primary job of marketing is to modify the behavior of your …

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Commercial Pet Photographers in the UK

Commercial Pet Photographers in the UK

What is the Point? Why would I pay for great imagery? The point is that your imagery shouldn’t just be an acceptable likeness of your product, place or people. The miracle of photography is when it stirs desire, trust and powerful aspirations of the lifestyle your brand represents. The point is …

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How to Target & Convert Leads on Twitter: an Advanced Guide for Petpreneurs

How to Target & Convert Leads on Twitter: an Advanced Guide for Petpreneurs

Any time we embark on a marketing campaign, it is essential to consider these 5 key questions:   where can I find my potential customers? how can I connect with them? how will I convert them? how much will it cost me per conversion? how can I scale these activities? You might …

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My main reasons for coming here are content ideas, creative ways to improve my [pet] brand, and the one-on-one access I get to top professionals. What I did not expect was the amazing sense of community.
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