This month we're talking all about photography as an essential marketing tool for driving sales. So far we've covered, Why Photography Matters to your business and the 7 Virtues of Images that Sell. Now it's time to take it to the mats, and get specific about exactly how and where you're going to …
The 7 Virtues of Images that Sell
What's the Goal? Whether you're creating images yourself, hiring a pro, or even selecting stock shots, there is one primary reason to invest any time or money at all in photography for your brand and that reason is: to drive sales. The primary job of marketing is to modify the behavior of your …
Can We Talk About Your Pet Brand Photography?
So, I have avoided the topic of photography for quite a while in Working with Dog because, frankly, I am bias! I am was a commercial pet photographer for over a decade and many of our members come from the pet photography universe. However, the more I teach, write about, consult on and tangle with …