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We help petpreneurs get profit IN and overwhelm OUT of their businesses through these 6 C's: Content, Coaching, Community, Clarity, Confidence & Convenience

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public relations

Is Pet Industry Experience Important When Hiring a Marketing Agency?

Is Pet Industry Experience Important When Hiring a Marketing Agency?

Jane Harrell, co-owner of Working with Dog and founder of 'cause Digital Marketing, holds Office Hours with Jane twice a month, and members of Working with Dog can ask any burning questions they have about business or marketing. Question: How important do you think it is to find a PR/marketing …

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Pet Business Media Pitch Checklist

Pet Business Media Pitch Checklist

- FIRST - ☐ FIRST: MAKE A LIST OF 10-20 TARGET MEDIA Magazines, blogs, freelance writers... do your research to find out WHO are your top picks for a feature. Focus here first. ☐ FOCUS ON THE RELATIONSHIP 'Give before you take' - check in to see what value you can offer (can you recommend …

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Pet Business PR & Media Basics Masterchat

Pet Business PR & Media Basics Masterchat

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My main reasons for coming here are content ideas, creative ways to improve my [pet] brand, and the one-on-one access I get to top professionals. What I did not expect was the amazing sense of community.
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