1. HEADLINE Top Tip: Use as much of your ideal client’s OWN language as possible (not your own industry jargon) Fill-in-the-Blank Headline Option 1: Transformation Go from [negative trigger word] to [positive trigger word] with this [adjective] [product] for [ideal client] Example: Go …
Sales Page Outline
This resource is designed to pair with the sales page visual guide and the sales page copy templates to help you construct a dynamic and effective sales page for any product or service. There are additional design guidelines and advice within the visual guide. It’s important to note there is …
Increasing Your Conversions
Now that we know the basics about what conversions are… the obvious next question is…how do we get MORE of them? There are a million and seven different answers to this question, but they ALL pretty much boil down to two simple things: You need more traffic / eyeballs (sales is a numbers game, …
