Episode 3: Humane Society Silicon Valley
I don’t know about you, but when I saw this video making its way around the internet, I was levelled. [beware: you will NEED tissues]
I laughed, I got all weepy… and then the marketer in me stepped up and said ‘I have to talk to whomever is behind this – it’s absolutely genius’. After a string of emails through the creative team at Advocate Creative in Chicago, I was direct to Carol – the President of Humane Society Silicon Valley.
When I finally got on the phone with Carol I was so impressed with her clarity of vision. Her story is a wonderful example of Creative Genius in full effect!
Grab a notebook and pen and take a few moments to listen to how the Mutual Rescue campaign was born. Listen for parallels you might be able to draw between these ideas and your own business or goals – there is always a compelling, creative solution waiting just beyond the obvious one.
Your Creative Genius Blueprint
Recently I flew to Portland to speak at the Women in the Pet Industry Conference. There I spoke on the topic of ‘Finding your Creative Genius’ and I used Carol as an example and outlined how you can find and wield your own Creative Genius. Click the image below if you want to see the presentation and get your own blueprint to finding and wielding your own creative genius…