Co-Owner, Jane Harrell
Hey there. I’m Jane and co-owner of Working with Dog.
I have spent the last 17+ years Working with Dog… and cat… and rat and… Well, you get the picture.
I like pet people – a lot. It’s the combined joy of working with pet people and helping the animals we all care about that gets me up in the morning. I started out in the trenches – working in animal shelters – and saw a need. Filling it has fueled a career where I’ve gotten to run some of the world’s largest pet websites, grow pet start-ups that become world-class competitors and help shape the pet industry.
But one thing became crazy clear a few years ago:
I want to change the world.
In 2016 I jumped off the corporate ladder and started ’cause Digital Marketing, a digital marketing agency devoted to helping world-class pet and community-centric understand and leverage digital marketing solutions that create results. The agency thrived and my not-so-secret ambition was realized:
Our team and clients prove you CAN make a positive change in the world AND a good living at the same time.
But something was missing. We needed to scale these solutions to be attainable to everyone – not just folks who could afford full-service consulting solutions.
Enter: Working with Dog.
Then I met Nic, Working with Dog founder, and got to know the amazing and supportive community of Petpreneurs. Nic created working with dog as a way to funnel all of her experience, knowledge, skill, moxie, wisdom, creativity, kindness, contacts, mistakes, strategies and IDEAS into a place where they can be easily accessible, to help as many people as possible.
Bingo.
I recruited Nic to join ’cause Digital’s agency team, bought into Working with Dog and WWD joined sister brands, ’cause Digital Marketing, AdvoCats (and Dogs, Too) and Social Media for Animals as places where we can funnel ALL the industry expertise, marketing know-how, world-changing, profit-making and living-good-lives-for-the-long-haul gumption and so, so much more.
We build lives, businesses and careers that matter.
xx Jane & the crew (two dogs, three cats, a turtle and various fosters or wildlife transports)
Jane Harrell | Fancy Pro Bio.
Jane is a digital marketing expert and unabashed data geek who specializes in answering 3 questions for any business:
- What is it now?
- What could it be?
- What should it be?
She’s brought her own methodologies and over 17 years of pet-industry experience to bare for companies like Petfinder.com, Animal Planet, Purina, IDEXX Laboratories, American Animal Hospital Association, Zoetis and many more. Her past work has resulted in many awards and accolades, including being a top-10 pick by TIME magazine, a Women in the Pet Industry Rising Star Award winner, recognition by Search Engine Land and others.
Read more about Jane’s background on ’cause Digital Marketing.
