Great seminars lined up for PATS Telford, including keynote talks from pet business expert J.Nichole Smith In anticipation of my speaking gig at PATS Telford (UK) Sept. 23-24, 2018 I had a chance to …
Pet Business Magazine with Nic
Some pet brands are proving their lifestyle-focused models can thrive in an industry growing ever more competitive. Hey Petpreneurs I had a chance recently to connect with Pet Business …
INC.com with Jane
Jane's Top 5 Mistakes To Avoid In Online Ads Hey Petpreneurs. I recently had the privilege to chat with INC.com and share the top five mistakes I see petpreneurs make when creating Google Adwords, …
Pet Business Magazine with Nic
Brick-and-mortar pet retailers can defend their market share by making the shopping experience easier for customers. Hey Petpreneurs Just wanted to share with you an article I was recently …
Pets+ Magazine with Jane
The Best Tool You Didn't Know You Had: Google Search Engine Console Hey Petpreneurs. I write a regular column for Pets+ Magazine and this month's topic is a super favorite of mine (data geek that I …
Pet Business Magazine with Nic
These 10 fast marketing hacks for pet brands can get your pet business off to a great start. Hey Petpreneurs, I had a chance to share some fast marketing hacks for Pet Business Magazine. This …
April Fool’s for Petpreneurs
April Fool's for Petpreneurs: The Best of the Best Marketing for Pet A look at some of the funniest campaigns we’ve seen over the past few years, and how you can use unexpected and outlandish 'fake …
Why (and how) You May Want to Rethink Your Business in 2018
https://vimeo.com/247524060/7f743b8e21 Download the Workbook Learn More About Book Club Grab the Early Bird Special NOW** ** Are you a member of Working with Dog? Get in Touch for your member …
Is your Pet Business Ready for the Year of the Dog?
https://vimeo.com/256230076/ca5d20e9e2 Get Help with your Pricing …
What is a Pet Influencer & How Do I Become One?
One of the great things about nosing around the pet industry for over a decade, is the fascinating pleasure of watching it evolve. Plus, since I'm not just in the pet industry, but a marketing person …
The Ugly Truth About the Success of your Pet Brand
The Ugly Truth About the Success of your Pet Brand Yesterday in Portland, Oregon I had the distinct pleasure and honor of speaking at the 2017 Women in the Pet Industry conference. I thought I would …
I See You Pet Photographer
I see you pet photographer. Trying to get all of it right: perfectly composed and exposed images, a website you're proud of, prices that your customers will be happy to pay and your peers won't …
Social Influence at #Superzoo2017
The whole concept of 'social influence' is a fascinating one. As bloggers become influencers, and companies divert more and more of their marketing budgets from top line advertising to 'sponsored …
Commercial Pet Photographers in the UK
What is the Point? Why would I pay for great imagery? The point is that your imagery shouldn’t just be an acceptable likeness of your product, place or people. The miracle of photography is when it …
National Pet Professionals Week 2017
Hey petpreneurs - a bit of newsworthy goodness from our friends over at American Pet Professionals, (APP): July 5 – July 11, 2017 is the 3rd Annual ‘National Pet Professionals Week’. During this …