We all know the world goes mad on Black Friday. Even in the UK where Nic lives now, the Black Friday Plague has begun to seep in and infect the general population. But... is it actually that awful? …
Pet Trade Xtra with Nic
Great seminars lined up for PATS Telford, including keynote talks from pet business expert J.Nichole Smith In anticipation of my speaking gig at PATS Telford (UK) Sept. 23-24, 2018 I had a chance to …
Pet Business Magazine with Nic
Some pet brands are proving their lifestyle-focused models can thrive in an industry growing ever more competitive. Hey Petpreneurs I had a chance recently to connect with Pet Business …
INC.com with Jane
Jane's Top 5 Mistakes To Avoid In Online Ads Hey Petpreneurs. I recently had the privilege to chat with INC.com and share the top five mistakes I see petpreneurs make when creating Google Adwords, …
Pet Business Magazine with Nic
Brick-and-mortar pet retailers can defend their market share by making the shopping experience easier for customers. Hey Petpreneurs Just wanted to share with you an article I was recently …
Pets+ Magazine with Jane
The Best Tool You Didn't Know You Had: Google Search Engine Console Hey Petpreneurs. I write a regular column for Pets+ Magazine and this month's topic is a super favorite of mine (data geek that I …
Pet Business Magazine with Nic
These 10 fast marketing hacks for pet brands can get your pet business off to a great start. Hey Petpreneurs, I had a chance to share some fast marketing hacks for Pet Business Magazine. This …
April Fool’s for Petpreneurs
April Fool's for Petpreneurs: The Best of the Best Marketing for Pet A look at some of the funniest campaigns we’ve seen over the past few years, and how you can use unexpected and outlandish 'fake …
Why (and how) You May Want to Rethink Your Business in 2018
https://vimeo.com/247524060/7f743b8e21 Download the Workbook Learn More About Book Club Grab the Early Bird Special NOW** ** Are you a member of Working with Dog? Get in Touch for your member …
Is your Pet Business Ready for the Year of the Dog?
https://vimeo.com/256230076/ca5d20e9e2 Get Help with your Pricing …
What is a Pet Influencer & How Do I Become One?
One of the great things about nosing around the pet industry for over a decade, is the fascinating pleasure of watching it evolve. Plus, since I'm not just in the pet industry, but a marketing person …
The Ugly Truth About the Success of your Pet Brand
The Ugly Truth About the Success of your Pet Brand Yesterday in Portland, Oregon I had the distinct pleasure and honor of speaking at the 2017 Women in the Pet Industry conference. I thought I would …
I See You Pet Photographer
I see you pet photographer. Trying to get all of it right: perfectly composed and exposed images, a website you're proud of, prices that your customers will be happy to pay and your peers won't …
Social Influence at #Superzoo2017
The whole concept of 'social influence' is a fascinating one. As bloggers become influencers, and companies divert more and more of their marketing budgets from top line advertising to 'sponsored …
Commercial Pet Photographers in the UK
What is the Point? Why would I pay for great imagery? The point is that your imagery shouldn’t just be an acceptable likeness of your product, place or people. The miracle of photography is when it …