Meet Nic and Jane, owners of Working with Dog
The best things in life happen when you’re not looking. Like accidentally getting adopted by your heart dog, having that perfect, epic night out, stumbling across a hidden gem in an otherwise touristy town… and finally finding true love. Our story is it bit like that… we happened upon each other at a conference where we were both speakers, and magic happened. It didn’t take long for us to know we needed to find some way to collaborate… We knew we had found a puzzle piece we didn’t know was missing. In true Jerry Maguire style, as marketing minds and business allies, we complete each other…
Jane is hardcore ‘method’.
Her marketing strategy brain is about insights, process, problem solving, efficient systems and how to harness genius tactics to get reliable, scalable results. She’s one of the pet industry’s leading experts in digital publishing, social media marketing, utilizing and monetizing influencer platforms and market research.
She loves planning, geeking out in the data, crafting amazing user experiences and organizing epic publishing projects. She believes that cause-based businesses will change the world, so that’s who she chooses to support.
Jane’s heart has always been in animal rescue. Her fierce commitment to her work and her clients springs from her deep commitment to animal welfare. When animals need rescuing, they find her (squirrels, baby birds, raptors, x and x – link to instagram?) MORE ABOUT JANE >
Nic is total ‘madness’.
Her marketing strategy brain is about big ideas, powerful connections, clever sales psychology and branding. She’s one of the pet industry’s best creative directors, graphic designers, and commercial photographers. She loves digging deep into the psychology of human happiness and the complex ways entrepreneurs can access peak performance through mindset.
She believes there is no point in building a successful business if it eats up your life, so she advocates keeping an eye on freedom and fulfilment, while building a brand that matters (instead of just a busy business). Nic is an artist at heart, and feels alive in the messy, chaos of the creative process. MORE ABOUT NIC >
Together, Jane and Nic create magic:
a balanced blend of unstoppable #marketinggenius
Nic created Working with Dog in 2016 with an aim to help petpreneurs stand out and compete sustainably as brands, and therefor find freedom and fulfilment as human beings. In 2018 Jane joined Nic as co-owner of Working with Dog, and brought with her nearly two decades of marketing experience in the pet industry.
Today, WWD has evolved to become a vital resource and powerful network, where petpreneurs are learning how to find and communicate their true purpose, building exciting, sustainable brands, and growing their pet businesses to help them fund their freedom and change the world.