Share the #MillionDollarDogBrand
The #milliondollardogbrand book is live! The wait is over for the Petpreneur’s essential guide to creating a profitable, sustainable, fulfilling business and brand.
Title: Million Dollar Dog Brand
Author: J.Nichole Smith
Available: Amazon.com & Amazon.co.uk
Who is it For?
This book is was written for petpreneurs: the brave, daring humans who, inspired by the animals in their life, choose the daunting path of entrepreneurship over the safety & security of working for someone else. The Million Dollar Dog Brand book is for petpreneurs just starting out on their journey, or the pioneering folks who’ve been in the pet industry for years but need to claim their life back from the brink of burnout or need a magic potion to fall back in love with their business.
What is a ‘Million Dollar Dog Brand’?
Becoming a Million Dollar Dog Brand is not about making a million dollars. It’s the secret formula for standing out in a crowded space: offering a sensational product while also building a sensational brand.
What’s Inside the Book?
The Million Dollar Dog Brand book is an essential guide for building a Million Dollar Dog Brand: a profitable, sustainable, influential pet business that gives its owner choice, leverage and freedom. Combining 10 years of real-life brand-building experience in the pet industry, a Masters in Marketing, and exclusive insights from interviews with 10 of the most impressive brands in the pet space, author J.Nichole Smith has created an exact roadmap for building a successful pet brand.
Readers of all levels of experience will find the Million Dollar Dog Brand easy to read, understand and use as a step-by-step guide to build the business and lifestyle of their dreams.
In this book readers will get:
- 5 Dogly Principles: The basic ‘commandements’ of building ‘know, like & trust’
- 6 Stages of Marketing: Simple process for the ‘how-to’ of marketing
- 2 Routes to Revenue: The only two ways to earn more revenue
- 6 Marketing Senses: The core steps to build a Million Dollar Dog Brand
- Marketing Toy Box: Easy guidelines for the aesthetic side of brand building
- Exclusive advice from 10 of the pet industry’s most inspiring entrepreneurs
- Actions & Exercises to put best practices into use immediately
The #milliondollardogbrand is an inspiring, engaging guide any entrepreneur can use to optimize and grow their new or existing business. Written by a petpreneur, for petpreneurs, this no-nonsense handbook is sure to become the branding bible for the pet industry.
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About the Author
J.Nichole Smith is a marketing consultant and branding expert who helps build pet brands that humans crave. In 2005, she founded dane + dane studios, a creative agency for pet businesses. In 2007, she co-founded Dog is Good, a lifestyle company for dog lovers, now a Million Dollar Dog Brand. In 2010 Nichole was listed as one of “5 female entrepreneurs you should know” by BrandMaker News, in 2015, Pet Age Magazine named Nic one of their “40 under 40.”
In addition to championing her own brands, Nichole has spent the last decade crafting identities, creative strategies and campaigns for the most influential individuals, media outlets, and brands in the pet industry, including Purina, Petco, and Victoria Stilwell. In 2012 Nichole’s first book Puppyhood was released to critical acclaim. At the same time she traded sunny California for swinging London. In 2014, Nichole graduated with Distinction from Kingston University’s MA Marketing program. Immediately afterward, she opened Little and Large, a fine-art pet photography studio and dog boutique in SW London.
In 2016, Nichole sold her retail business and launched Working with Dog (workingwithdog.com), a community to help petpreneurs find freedom by building brands. Nichole also offers luxury business retreats for petpreneurs, one-to-one consulting programs and keynote speeches on topics relating to brand building and entrepreneurship. She has been invited to speak at PATS (uk) Global Pet Expo (us) and she is proud to be on the faculty of the Victoria Stilwell Dog Training Academy.
Nic’s home is in London but you’ll often find her traveling around Europe with her husband and their more-baby-than-dog, Charleston (#bromancesupreme). Join them on their adventures on Instagram: @workingwithdog