What is the Point? Why would I pay for great imagery? The point is that your imagery shouldn’t just be an acceptable likeness of your product, place or people. The miracle of photography is when it stirs desire, trust and powerful aspirations of the lifestyle your brand represents. The point is …
10 Fast Marketing Hacks for Pet Brands
10 Fast Marketing Hacks for Pet Brands If you’re like most petpreneurs, you constantly feel like there is never enough. Enough time, money, enough YOU to meet the demands of your business. I have been a petpreneur for over a decade… Trust me, I know the struggle is real! A year ago I founded …
The Pets As Kids Revolution
The Pets as Kids Revolution. What is the difference between a pet parent and a pet owner and what does it mean for your business and the future of the pet industry in Britain* *This article first appeared in the March 2017 issue of Pet Product Marketing - aimed at a British audience** The words …
