The Ugly Truth About the Success of your Pet Brand Yesterday in Portland, Oregon I had the distinct pleasure and honor of speaking at the 2017 Women in the Pet Industry conference. I thought I would record and share my speech with all of you who couldn't be there with us at this wonderful, …
Pet Business Magazine with Nic
Some pet brands are proving their lifestyle-focused models can thrive in an industry growing ever more competitive. Hey Petpreneurs I had a chance recently to connect with Pet Business Magazine to chat about what a huge opportunity pet businesses have to truly build lifestyle brands based on …
I See You Pet Photographer
I see you pet photographer. Trying to get all of it right: perfectly composed and exposed images, a website you're proud of, prices that your customers will be happy to pay and your peers won't criticize, enough clients to pay the bills (or maybe to quit that corporate job), enough time to get it …