https://vimeo.com/309007445/e938bab022 Grab the PDF Tutorial Note: To view and edit the social media templates in Canva, you'll need to be logged in! PLEASE BE SURE to COPY the TEMPLATE to your …
Understanding & Finding Your Ideal Pet Client Using Google Analytics
How do you find more clients for your pet business? Preferably more ideal clients? This course will teach you how to use an amazing tool - Google Analytics - to understand your ideal pet client and …
Branding: How Do I Hire The Right Artists?
To navigate all of the "6 Marketing Senses" presented in the Million Dollar Dog Brand book and be able to create the practical pieces your brand will need to achieve "brand cool" and therefore brand …
Common Pet Industry Avatars: Facts & Feelings
Get advanced insights into common pet industry avatars from 2 experts that together have 20+ years of experience in the pet industry. Go beyond the statistics and discover the values and culture that …
Branding: How Do I Know If My Brand Needs a Refresh?
How does one know when it's the right time to invest time and resources in a brand "refresh" or a "re-brand"? This is one of the toughest things to know when you’re in charge of a business...a bit …
Multi-Media Content: Choosing Topics & Titles Using Google Adwords
One of the most helpful ways to choose the topics and titles of your multi-media content is to use "long tail" keywords - phrases that people are regularly searching for online. To get long tail …
Building Authority: The 7 Key Decisions You Need To Make Before You Sit Down To Write A Book
One of the fastest and most effective ways to build authority in your field is to write a non-fiction book that displays your dazzling expertise... but where do you start? How do you go from all …
Multi-Media Content: Pet Industry Keyword Research and SEO Reports
One of the most important bits of data your business needs to succeed in marketing is keyword research. Keywords are little gems that you insert into the copy on your website, the titles of your …
Building Authority: Getting Started With Your Book
So, you want to write a book? That’s awesome! Welcome to your first steps into the weird and wonderful (and surprisingly unglamourous) world of becoming an author. Now, if you’ve dreamed of writing a …
Multi-Media Content: How To Start A Podcast
Have you been wondering if podcasting is your answer to the question "what would be easy?" It definitely was for Nic (she is currently working on season 2 of the "Animalhaus Podcast"). Using a …
Building Authority: Basic Steps To Self Publishing On Amazon
Ready to self-publish your non-fiction book to build and nurture your audience, boost your reputation as a leader in your field and increase the visibility and credibility of your day-to-day …
Ideas That Sell: How to Pick Which Ideas to Invest In
Racking your brain on which idea, or ideas, to invest in? This course covers real world market research for petpreneurs so you, and any other investors, can decide on which idea(s) to invest in based …
Sales Promotion: No-Brainer Bundles
What exactly is a bundle and how can you leverage it in your business? A bundle is a group of products combined and priced strategically to maximize value for the customer and maximize results for …
Ideas That Sell: How to Turn Your Idea into Content
So... You think you want to create an online course, but how do you even begin to tackle such a task? Using her favorite teaching methodology, pet industry expert J.Nichole Sears helps you answer the …
Sales Promotions: Premium No-Brainer Bundles
Time to go premium! Creating a premium bundle is a type of sales promotion that can have a huge impact in your direct and indirect sales and your profit numbers. Your premium bundles will be the …