Last week's little workbook was a warmup for the planning that you'll no-doubt do (or perhaps just feel guilty for not doing) in the New Year. I mean, let's be honest, we have a long list of stuff to …
Marketing Systems: Leads
Last week I challenged you to draw out your 'flow of business' on a piece of paper. Then I suggested you download this guide to get cozy with the 'G Suite' (Google Apps like analytics, sheets, docs, …
Why Your URL Matters
What is a "URL Structure"? I want to walk you through a quick concept today, that you may not implement right away, but you should definitely start looking at and potentially planning for in your …
Findability on your Website
I'd be willing to bet that your website is your top referrer of new clients (second maybe to word-of-mouth). Regardless of the state of your site, it can always be better. Don't panic, that's good …
What is Findability & Why Should You Care?
You have probably heard a lot about SEO. When we discuss 'Search Engine Optimization' we all assume we're talking about getting found online, right? Get getting strangers to find and buy your products …
The Power of Video
I have been so excited to bring you this month's theme because I believe video is one of those simple brand tactics that can absolutely TRANSFORM your results as a business. I know it's a bit scary - …
Social Influence at #Superzoo2017
The whole concept of 'social influence' is a fascinating one. As bloggers become influencers, and companies divert more and more of their marketing budgets from top line advertising to 'sponsored …
5 Places Photography Drives Sales
This month we're talking all about photography as an essential marketing tool for driving sales. So far we've covered, Why Photography Matters to your business and the 7 Virtues of Images that Sell. …
The 7 Virtues of Images that Sell
What's the Goal? Whether you're creating images yourself, hiring a pro, or even selecting stock shots, there is one primary reason to invest any time or money at all in photography for your brand and …
Can We Talk About Your Pet Brand Photography?
So, I have avoided the topic of photography for quite a while in Working with Dog because, frankly, I am bias! I am was a commercial pet photographer for over a decade and many of our members come …
BONUS: Get More Instagram Followers
Just a quick bit of bonus content today to answer another question almost everyone asks me when it comes to instagram... How do I get more followers? I want to emphasize once again, that when it …
Getting Conversions from Instagram
The one question I get more than any other about Instagram, is the one I want you to be asking: Can I actually make any money by investing in Instagram? Great Question! As business owners that …
Commercial Pet Photographers in the UK
What is the Point? Why would I pay for great imagery? The point is that your imagery shouldn’t just be an acceptable likeness of your product, place or people. The miracle of photography is when it …
Instagram Visual Strategy
The draw of Instagram, much like Pinterest, is in its non-stop supply of eye candy. The insta accounts that grow remarkably quickly from 0 to 10,000 followers, are often the ones that have a strong, …
Instagram Strategy
So, what's the deal with Instagram? Instagram is one of those apps that you just can't really go a day without hearing about. If you're already an avid user, it's pretty likely that you check it …