Welcome to Day 2 of the '5 Essential Steps for Taking What You Want in 2017' Today we're on to #4... Your Secret Weapon to Standing out in a crowded marketplace... 4. Brand Spoiler alert, your brand is not your logo. I sometimes feel slightly insecure when I introduce myself as a …
The Six Stages of Marketing
Here at Working with Dog, we are passionate about building dog brands. I mean, we're literally writing the book on it... We definitely believe this is the secret sauce that separates the great from the many. But branding can often be misconstrued as just 'a fancy logo' or 'pretty packaging' [which …
Books We Recommend
We get asked all the time for book recommendations - so I finally gathered some of them here for you to paruse. If it's on this list, I read it, and got something meaningful from it. Enjoy! Mindset Stuff. Marketing. Like a Boss. Social Media. …