One of the great things about nosing around the pet industry for over a decade, is the fascinating pleasure of watching it evolve. Plus, since I'm not just in the pet industry, but a marketing person too - I've watched that world change over the 12+ years I've been helping businesses get noticed. …
The Ugly Truth About the Success of your Pet Brand
The Ugly Truth About the Success of your Pet Brand Yesterday in Portland, Oregon I had the distinct pleasure and honor of speaking at the 2017 Women in the Pet Industry conference. I thought I would record and share my speech with all of you who couldn't be there with us at this wonderful, …
Findability on your Website
I'd be willing to bet that your website is your top referrer of new clients (second maybe to word-of-mouth). Regardless of the state of your site, it can always be better. Don't panic, that's good news! Whether you are or are not already getting strong numbers of inquiries from your website, you …