Last month we focused on all of the magic stuff that makes a brand a brand, namely how combining popularity (& authenticity), profit and power can form a type of business that is SO MUCH more than just the exchange of money for goods and services. While this isn’t easy or fast to do, both Nic …
How Do I Know If I’m Expert Enough To Be An Authority?
https://vimeo.com/282700400/c0be20add7 Desired Outcomes Understand the different kinds of authority you can build and how to tackle the ever-looming imposter syndrome. Get Started Now in your Workbook Related Themes Possible Project Tapping Decision Making …
10 Paths to Building Authority in Your Niche
Having authority in your niche is a golden way to help you reach more customers, build instant trust and get to “yes” a whole lot faster and easier. But how? In our last two pieces we: covered how and why building authority for your brand is so crucial to your success, shared Jane’s EVAA …