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We help petpreneurs get profit IN and overwhelm OUT of their businesses through these 6 C's: Content, Coaching, Community, Clarity, Confidence & Convenience

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What is a Pet Influencer & How Do I Become One?

What is a Pet Influencer & How Do I Become One?

One of the great things about nosing around the pet industry for over a decade, is the fascinating pleasure of watching it evolve. Plus, since I'm not just in the pet industry, but a marketing person too - I've watched that world change over the 12+ years I've been helping businesses get noticed. …

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The Ugly Truth About the Success of your Pet Brand

The Ugly Truth About the Success of your Pet Brand

The Ugly Truth About the Success of your Pet Brand Yesterday in Portland, Oregon I had the distinct pleasure and honor of speaking at the 2017 Women in the Pet Industry conference. I thought I would record and share my speech with all of you who couldn't be there with us at this wonderful, …

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Social Influence at #Superzoo2017

Social Influence at #Superzoo2017

The whole concept of 'social influence' is a fascinating one. As bloggers become influencers, and companies divert more and more of their marketing budgets from top line advertising to 'sponsored content', it truly is the wild wild west in this new micro-industry. Here in Working with Dog, we did a …

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My main reasons for coming here are content ideas, creative ways to improve my [pet] brand, and the one-on-one access I get to top professionals. What I did not expect was the amazing sense of community.
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