The whole concept of ‘social influence’ is a fascinating one. As bloggers become influencers, and companies divert more and more of their marketing budgets from top line advertising to ‘sponsored content’, it truly is the wild wild west in this new micro-industry. Here in Working with Dog, we did a whole month on #petinfluencers back in February (definitely become a member and check that out if you’re interested in becoming an influencer or potentially hiring one but have no idea where to start).
Last week at Superzoo 2017 in Las Vegas, the pet influencers were out in force!
Our friends from @willowthewildandco, @sup_with_pup and @brindleberryacres, were in Vegas, and I had the pleasure of meeting @thedogist, @manny_the_frenchie, @odieseyes and several more ‘insta famous’ pets and their people.
Several of these socially connected creatures were at Supzeroo on behalf of brands hoping leverage their fame… Halo brought Manny (the most influential dog on social media) and All Four Paws brought the Dogist (and held press conferences at their booths) but did it pay off for them on social media? Who stole the show when it came to dominating the conversations online during Superzoo 2017? Let’s have a look…
One of the things we love to do during and after any trade show, is take snapshots of conversations on Twitter to measure social influence. By interpreting data like number of tweets, likes, replies, re-shares and keywords surrounding an event account or hashtag, in a visual way, we can easily see hubs of social influence. Our resident social expert at workingwithdog.com, Niall O’Gribin of Digital Destiny Marketing, is a geek for this stuff and we’re so glad!
In the graph above, you can see the most influential tweeters by the number of lines extending out from them (lines leading to other influential users are especially meaningful when measuring influence). Do you see your name on the graph?
Top 5 for Social Influence
The results are in! The Top 5 leaders in social influence for the hashtags #superzoo2017 #sz17 and other social data are:
- @thedogist (60.3k followers)
- @superzootweet (4706 followers)
- @workingwithdog (3353 followers) < That’s me!
- @frommfamily (2387 followers)
- @michaelseitzceo (30.8k followers)
Now for the shameless bragging:
@workingwithdog was #3 in the list of the top 50 Influencers on Twitter at #Superzoo2017 !!
How Did We Do That?
Subscribe below to receive our Social Influence Tool Kit. Find out the our Top 5 Tips for Increasing & Influence surrounding big events like Superzoo (spoiler alert: Check out the results above – you don’t need to have to have a huge following or even attend the event to be a top influencer!)
Top 50 Superzoo Influencers
Below is a list of the top 50 most influential Twitter accounts at Superzoo based on the hashtags #superzoo2017 #sz17 and other social data. Are you on the list?
Top 10 URL
- Support Your Neighborhood Pet Shop by @frommfamily x156
- New Limited-Edition color from Sleepypod by PetGuide.com x4
- ‘The Things you See at Superzoo’ by @petagaemag x4
- Superzoo 2017: Day 1 Highlights by PetGuide.com x4
- Pet Influencers at Superzoo by @AmericanPetPros x3
- ‘Weekend Reading’ by @vegasrockdog x3
- DogTrotting.net x3
- ‘Kaytee Helps Hamsters Light Up’ by PetGuide.com x3
- Superzoo is Coming to Mandalay Bay by LasVegasNow.com x3
- ‘… We’re Digging PLAY Adorbs Canvas Bags’ by PetGuide.com x3
Top Superzoo Hashtags
- #sz17 x667
- #superzoo x341
- #vimeo x156
- #superzoo2017 x47
- #sk17 x34
- #sz2017 x33
- #bettertogether x32
- #teampetsmart x27
- #dogs x22
- #petchatz x20
Top 10 Influencers Mentioned
- thedogist x448
- superzootweet x218
- frommfamily x156
- michaelseitzceo x155
- petchatz x49
- sugarthegoldenr x33
- teampetsmart x22
- womeninpetindus x20
- prestonspeaks x19
- hubba x17